They have over a million possible burger and burgers-in-a-bowl combinations through a checklist-style menu. The Counter is a mostly full-service, build-your-own burger concept. You can create your own custom burger choosing from 8 proteins and 68 toppings on 6 buns or 4 types of fresh greens. The Counter uses premium ingredients, including 100% responsibly raised and handled Angus beef, 100% natural chicken breast, all-natural turkey, organic bison, and house made vegan veggie burgers.