10K+ bought in past month. Amazon has the 32oz 365 by Whole Foods Market Organic Dark Maple Syrup on sale for $19 - 25% off coupon (check "Save an extra" box, eligible on first S&S order for this product) - 5% off with Subscribe & Save (can cancel anytime) = $13 with free shipping on $35+ or with Prime. Roughly 44 cents per ounce.